Brand Design Brief

A brand design brief is a document that outlines the goals, target audience, and overall vision for a brand's design. It typically includes information about the brand's personality, values, and differentiators, as well as any specific design requirements or constraints. It can also serve as a reference point throughout the design process, ensuring that all decisions align with the brand's overall goals and vision.

This Notion template provides you with structure and context to write a good brand design brief :)

Brand design briefs are important documents both for designers and clients.

Benefits of this template for designers:

• Record of all the necessary information to create a successful design that meets a client's requirements and helps achieve their business goals.
• Provide a clear and concise summary of the project and avoid misunderstandings or miscommunications with a client.
• Ensure project stays on track and is completed successfully.

Benefits of this template for the client or stakeholder:

• Clearly defined goals and objectives of a branding project, and how the design team can help them to achieve those goals.
• Can help to facilitate collaboration and communication between the client or stakeholder and the design team. It provides a shared understanding of the project, which can help to ensure that everyone is working together effectively.
• Helps ensure that the design is aligned with the client or stakeholder's goals and objectives, and that it resonates with the target audience.

This Brand Design brief template is built in Notion.

• Notion provides a clean, intuitive interface that makes it easy to organize and present information in a clear and professional manner. This will help you clearly communicate ideas and concepts to the client.
• Notion allows you to easily update and revise the design brief as needed, which can help to keep the project moving forward and ensure that it stays on track. Notion also allows you to collaborate with the client in real time, which will help to ensure that both parties are on the same page at all times.
• Ensures that all of the necessary information is collected and organized in one place, which can make it easier to refer to it throughout the design process.

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